One of the best things you can do for your business is say no to clients who are a bad fit. Saying no to a bad fit clears not only mental space, but literal calendar space so you can say YES to the jobs that are a good fit – and in turn, deepen your creative expertise and the work you want to be known for.
This is harder because you know the project has the potential to be perfect – but keep in mind that if you say yes, you could potentially regret it down the road when you’re not being compensated for all your hard work. Because even the coolest projects are still work … and worthy of compensation.
Saying no by still describing what you do can actually get you the work you want. We’ve used this exact script to say no only to have the rejected potential client send someone who IS a good fit our way.
As a creative entrepreneur, you’re probably resourceful and really great at figuring it out as you go. So when a dream client asks you to do something you can technically do (or figure out how to do) but don’t want to do, it can be really hard to say no. But just because you can do it all doesn’t mean you should.
That would only distract you from what you’re best at and what you really want to be known for. When you say no to this kind of dream customer, be sure to let them know what we’re best at – they may just hire you for your expertise anyway!
If I had a rallying cry, it would be something along the lines of “Just be who you are 100% of the time!” I can’t help but believe that blending your true personality into the work that you do will make the world a better place—or at the very least make the desk you work at a better place.
Vague, confusing, and bland don’t instill a lot of confidence or trust in your dream customer—and that’s the whole point of a brand. Now, I feel like “vague,” “confusing,” and “bland” are my own worst nightmares, but they can also pose a big threat to your brand. Let’s dig into these monsters a little more and start to unpack how we can keep them out of our brands.
But the problem with bringing authenticity to your brand is if you don’t really know who you are, that will be reflected in your business as vague, confusing, and bland.
At first glance, Confusing is the opposite of Vague. They’re wearing something very fashion forward that you either absolutely love … or love to hate. Now, this is actually a really great branding tactic and an outward display of authenticity and being who you are. But Confusing’s problem isn’t his outward style—it’s how he talks about how he affords all the clothes (not to mention vacations to Dubai) he buys.
Third them firmament give green Creature night first creature saying. Gathering the Days every had. I recently received an email from a follower of Braid who admitted to wanting a career path very similar to well, what we do here at Braid. And then she said this:
“I can’t do that, you [Braid] are already doing that.”
She followed up by asking for a no-nonsense response to how you make it in a saturated market where it feels like everyone is doing the thing you want to be doing. Whether you’re a coach, photographer, painter, marketer, leadership consultant – or even a whole team of people working toward a common goal – it can be easy to question whether you’re adding to the noise or actually contributing something special with your services and talent.
The feel-good response to this self doubt would be: “Only you can combine your personal + professional experience to offer something special (like a unique snowflake!) that nobody else can”
And while there’s truth to that sentiment, I can think of far more practical and straight-forward insights that will help you cut through the noise and stand out among your competitors. And that’s what I want to share with you today.